CREATIVITY
RULES

4As CREATIVEFEST

APR 25 26
2019

Make Creativity
Great Again

Refresh, renew and recharge your creativity with this two-day event tackling creativity from new, exciting and evolving angles at Makati Shangri-La, Manila.

APR 25
Day 01

CREATIVE MARKETING

Learn the secrets to effective creative work from creative champions and marketing rock stars like Fernando Machado, the Global Chief Marketing Officer of Burger King.

Ancient Greek Statue Piece
APR 26
Day 02

CREATIVE TECHNOLOGY

Get in on the innovation, ingenuity and imagination that goes into creativity in the digital world with tech giants like Carla Echevarria, Design Lead at Google Assistant.

CREATIVE STORYTELLING

Master the art of storytelling and creating content across platforms, while discovering new, inventive ways to do it with superior storytellers like Budjette Tan, author of Trese.

8:00

REGISTRATION

9:45

WELCOME REMARKS

DAVID GUERRERO
4As Chairman

9:50

OPENING REMARKS
& INTRO TO KEYNOTE SPEAKER

MERLEE JAYME
2019 Creative Guild President

10:00

KEYNOTE ON CREATIVE MARKETING

FERNANDO MACHADO
Global CMO, Burger King

11:00

CREATIVITY FROM THE EYES
OF CREATIVES AND CLIENTS

CLIENTS:

ANNA LEGARDA-LOCSIN
Communications Dept. Head, P&G Philippines

PAT GO
Vice President, URC

PAOLO MERCADO
SVP/Director of Marketing Comm., Nestle Philippines

CREATIVES:

DAVID GUERRERO
Creative Chairman, BBDO Guerrero

MELVIN MANGADA
Managing Partner/CCO, TBWA\SMP

MERLEE JAYME
Chairmom & CCO, Dentsu Jayme Syfu

MODERATOR:

RONALD BARREIRO
Managing Partner/GM, Dentsu Jayme Syfu

12:00

LUNCH

13:30

GUT VS. DATA

TED LIM
Chief Creative Officer, Dentsu Branded Agencies

14:15

THE MARVELOUS MISSES
OF THE INDUSTRY: ON THEIR JOURNEY TO THE TOP

MYLENE LOPA
Chief Marketing Officer, Sunlife Financials

TEENY GONZALES
CEO & CCO, Seven AD

GOLDA ROLDAN
Managing Director, J. Walter Thompson

VENUS NAVALTA
CEO IPG Media brands

MODERATOR:

ANGEL GUERRERO
Editor-In-Chief, Adobo Magazine

15:45

BREAK

16:00

THE CLIENT & CREATIVE PARTNERSHIP

WORK THAT WORKS:

FRANCIS FLORES
Jollibee Global Brand Chief Marketing Officer and Jollibee PH Marketing Head

WORK THAT WINS:

RAUL CASTRO
Chair/CEO, McCann Worldgroup

17:00

“PHILIPPINE CREATIVITY”
THE JURY HEADS AND THEIR FAVORITE KIDLAT WORK

FERNANDO MACHADO
Global CMO, Burger King

JOEY DAVID TIEMPO
Founder | Creative, Octopus & Whale

JOE DY
CCO, McCann Worldgroup

MELVIN MANGADA
Managing Partner/CCO, TBWA-SMP

MANUEL VILLAFANIA
Creative Director, BBDO Guerrero

MODERATORS:

Young Creatives
KAT OLAN / ARRI VELOSO

FACILITATORS:

RONALD BARREIRO / MIO CHONGSON

8:00

REGISTRATION

9:45

WELCOME REMARKS

TEENY GONZALES
4As President

9:50

OPENING REMARKS
& INTRO TO KEYNOTE SPEAKER

MERLEE JAYME
2019 Creative Guild President

10:00

KEYNOTE ON CREATIVE TECHNOLOGY

VIRTUAL CARLA ECHEVARRIA
Design Lead, Google

11:00

DIGITAL GURUS
WHY CREATIVITY IS IMPORTANT IN THE DIGITAL WORLD

DONALD LIM
Dentsu Aegis Network

JOEY DAVID TIEMPO
Founder | Creative, Octopus & Whale

ED MAPA
Entropia

MODERATOR:

LEIGH REYES
President/CCO, Mullen Lowe Phils.

12:00

LUNCH

13:30

KEYNOTE ON STORYTELLING

BUDJETTE TAN
Group Creative Director, Lego

14:15

PEOPLE FIRST: BUILDING IDEAS
THAT THRIVE IN A CONNECTED WORLD

KITTY LUN
ECD Facebook China

15:15

THE  CREATIVE PURPOSE

MON JIMENEZ
Strategic Communications Consultant

15:45

BREAK

16:00

FOOD SINGULARITY
HOW AGENCY CREATIVES CAN CREATE AN OUTSTANDING VISION AND A NEW MARKET

RYOSUKE SAKAKI & TAKASHI KOYAMA
DENTSU Tokyo

17:00

THE FUTURE OF STORYTELLING

PEPE DIOKNO
Straightshooters

BORGY TORRE
Makina

STEPHEN DOUGLAS
Pixelbox

JULO DE GUZMAN / JUDD FIGUERRES / EDSEL UY
Perea Street WYD

MODERATOR:

JEM LIM
Co-Founder, Just Add Water

FACILITATORS:

JR RAMOS / GOLDA ROLDAN

MERLEE JAYME CLOSES THE CREATIVEFEST 2019

18:30

COCKTAILS

19:00

KIDLAT AWARDS

FERNANDO MACHADO

Global Chief Marketing Officer, Burger King

THE CANNES LION KING

A marketing rock star who brings home a whopping amount of metals every year for creativity AND effectiveness.

Fernando Machado
CARLA ECHEVARRIA

Design Lead, Google Assistant

THE QUEEN OF TECH DESIGN

The awesome mind thiat invented and designed the Facebook Safety Check that aids billions of users worldwide.

Carla Eschevarria
BUDJETTE TAN

Author, Trese Komiks

THE MASTER OF STORYTELLING

The creative genius behind Trese, the first Filipino komiks adapted into a Netflix Original Anime Series.

Fernando Machado
READY?
REGISTER TODAY.

Download your registration form and email it to 4asp@pldtdsl.net
For more details, call the 4As Secretariat: 757.3891 | 893.1205 | 0917.522.2427

REGISTRATION FORM

Download Button
Regular Rate Header

4As Member

₱20,000

Non-4As Member

₱25,000

Student Rates Header

Regular Pass

₱2,500

Premium Pass

₱5,000
(Includes meals)

LATE REGISTRATION

APR 16-24

4As Member

₱25,000

Non-4As Member

₱30,000

Student

₱8,000

For inquiries, email 4asp@pldtdsl.net
Or call the 4As Secretariat: 757.3891 | 893.1205 | 0917.522.2427

Kildare Awards Logo

The Annual Creative Show of the 4As Creative Guild of the Philippines. The Kidlat Awards is open to all 4As and non-4As member agencies based in the Philippines. This includes creative and digital agencies, production houses, media, PR, and design shops.

Enter Kidlat Button

Co-Presenter

Official Creative Partner